When the ladies are trying to keep up with the latest fashion and coolest accessories we call them shopaholics, but when we guys do things like this, we call them trendwatchers. When you meet a slick guy driving the latest Z4, who’s totally into the van Holland Philosophy, while kicking around his “Boss” (the ones that only comes in pairs). More surprising fact is that you meet him in the trendiest lounge in town. He might tell you that he’s a spotter.

Of course this is a total misconception, not all spotters look trendy, but since they keep track of trends they might have a good sense for taste.

I’m not talking about people who read the Cosmo or Elle… No, these guys might be metro or oversensitive, but spotters are not like these guys. They are not reading magazines.. they are in it. They fly all over the world to give seminars; they are in Time, Biz 2, or Economist. They make friends with people twice their age, telling them how to make even more bucks than they already doing.

Seriously, if I’ve met a trendwatcher earlier, I might have thought of becoming one. These people not only have a awareness for simple trends. It’s not like they only see how cool it is to be in the starbucks, but they actually see it emerging, and how it can make bucks out of cup with stars.

The difference between being aware of trends, they tend to think in ways of targeting and marketing. They see money in the trends… big bucks, money you and me might only dream of. They see new markets, other might not have noticed. They make trendy marketing words that we have to learn in uninteresting theory books. They might even write those themselves.

So who wouldn’t want a job like this? Keeping track of the latest trend, and get paid for it as well. It’s like a dream come true…. Why would u want to be a stereotypical and everyone-wants-to-be columnist, when you can have a profession that makes your dad and mom proud (while they don’t even know what you are doing)?